One of Pima County Public Library’s values is “We Meet You Where You Are.” One of the way the library’s Website and Marketing office helps to do that is through deliberate, curated pathways through the library’s website. We do this through pages directed at specific age groups and communities, staff accounts for list and comment creation for the Library’s Affinity Teams, and the creation of content around specific needs, interests, and celebrations. Through all of these elements, we meet people where they are and help them find more of what they want. This presentation will highlight the library website’s browse pages, blogs and lists, special pages, advertising page matches, the curated online resources experience, and more.
Speakers:
Jessica Pryde, Online Services Librarian, Pima County Public Library
Jen Maney, Online Services Manager, Pima County Public Library