[Marketing & Strategy]

Lessons Learned from the Brands You Love

We have moved into a new era of marketing – one where the creation of value through content-driven experiences is the focus. Today, content is king. This session will do a deep dive into corporate brands who are changing the game, and explore how you can apply the lessons learned to your library's marketing strategy.

Speakers:
Alyx Park, Partnership Development Lead, BiblioCommons
Kate Browning, Partnership Development Lead, BiblioCommons