[Marketing & Strategy]

Strengthening Your Marketing During COVID-19

COVID-19 has created challenges for libraries How can we tell our stories, demonstrate relevance, and grow usership in the midst of shutdowns, closures and limited services? As the old saying goes, “never let a crisis go to waste.” These unprecedented times provide an opportunity for library marketers and their library professional colleagues to solve some of the “big problems” facing library marketing.

We’ll focus on four key areas – programming, storytelling, social media, and email marketing – where greater collaboration between different areas of your library can yield better results and improve your marketing. With a lot of perseverance and luck, your library could come out of this crisis with stronger, more effective marketing and better relationships within your organization.

Speakers:
Cordelia Anderson, CEO, Cordelia Anderson Consulting