Email Marketing Planning


Set the right foundation for your public library email marketing strategy.


Successful email marketing goes beyond uploading a list and sending an email to the contacts in that list. Planning and organizing emails by topic, campaign, send date, segment, and owner are all very important. Plus, tracking common email metrics like opens and clicks will help measure your goals and assess your emails' effectiveness.


Download this template to:

  • Organize your email creation process
  • Get suggestions on common email marketing metrics
  • Use the automated formulas in the template to track success rates