Content marketing is one of the most effective ways to engage and serve your online patron audience.

 The problem is, developing a content marketing strategy — let alone organizing it into a content calendar and publishing the content to your website — can feel daunting. Where do you start? What do you even create content about?

In this webinar you'll learn how to:

• Infuse your content marketing strategy with timely, seasonal content
• Create a content calendar
• Find tools and resources online to aid in your content development
• Leverage BiblioCommons products to develop efficient workflows, making content marketing straightforward and seamless