In 2023, the Grand Rapids Public Library (GRPL) set out to refresh its brand identity with a bold vision: to reconnect deeply with its community and enhance its library's mission through a fresh look and modernized digital presence.

 

In this webinar, Katie Zychowski, GRPL's Marketing & Communications Director, will take you behind the scenes of their rebranding journey. From conducting user research and identifying a guiding "north star" to developing a cohesive brand identity, Katie will share the lessons and challenges of rebranding a public library.

Whether your library is just starting to discuss a rebrand or you’re curious about effective brand strategy, this webinar is packed with insights that will help you approach the process with confidence. 

 

In this webinar, you will learn the following:

•    Crafting a powerful rebrand strategy and setting achievable goals
•    Building buy-in and enthusiasm across library staff
•    Avoiding common rebrand pitfalls