This could be an easy-to-navigate store or library branch, an online streaming service that helps a customer find their next show, or an ecommerce experience that reminds you to buy batteries for your child's new toy. These smooth experiences are achieved through a practice called User Experience Optimization — a continuous cycle of measurement, testing, learning, and improvement.  

Join us in this session to learn more about this process and how BiblioCommons is using it to help libraries drive key Patron metrics like circulation and event attendance.