Data is more than just numbers, but how can public libraries leverage this wealth of information to drive meaningful change to affect the future of your library?     

Discover how Las Vegas Clark-County Library District (LVCCLD) harnessed its Google Analytics data, turning raw information into powerful, actionable insights for their marketing team. In this session, you’ll learn how LVCCLD successfully evaluated their website and homepage to understand what truly engages patrons, developed content that genuinely resonates with their audiences, and seamlessly integrated data evaluation and analysis into their decision-making processes.  

We'll share practical takeaways and real-world examples, so you can start applying these strategies in your own library. 

You'll get insights into: 

• How one library makes informed, data-driven decisions. 
• Key strategies for analyzing data and common pitfalls to avoid. 
• Tips for fostering unified cross-departmental collaboration around data. 
• Valuable lessons learned on creating a truly impactful digital presence. 

Don't miss this opportunity to revolutionize your library's digital strategy and better serve your community!