Not Everything Can Go on the Homepage


A website homepage is prime real estate for libraries. Hear from three individuals who helped design a new homepage and simultaneously developed a new marketing strategy.

 In this panel, we'll discuss the following:
  • Homepage content, including the benefits of advance planning, understanding trending content, and developing metrics for success
  • Setting goals and expectations with staff members about homepage goals
  • The benefits of style guides to maintain brand consistency throughout your library
  •  Reducing interdepartmental conflict and increasing patron engagement
This webinar is the kick-off to our Not Everything Can Go On The Homepage series occurring throughout 2023. The following themes will be the main navigation and footer development, how to decide what is homepage-worthy content, and how to generate "good" content ideas.



Kati Polodna
Implementation Specialist  

Brandi Cummings 

Brandi Cummings
Head of Community Programs and Partnerships 
Kenosha Public Library 

Claudia Strange

Claudia Strange
PR/Marketing Director  
Fulton County Library System


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