A website homepage is prime real estate for libraries. Hear from three individuals who helped design a new homepage and simultaneously developed a new marketing strategy.
- Homepage content, including the benefits of advance planning, understanding trending content, and developing metrics for success
- Setting goals and expectations with staff members about homepage goals
- The benefits of style guides to maintain brand consistency throughout your library
- Reducing interdepartmental conflict and increasing patron engagement
This webinar is the kick-off to our Not Everything Can Go On The Homepage series occurring throughout 2023. The following themes will be the main navigation and footer development, how to decide what is homepage-worthy content, and how to generate "good" content ideas.
Speakers:
