---
title: Webinar - What You Need to Know About Google Analytics 4
description: In this webinar, you will learn the current issues facing underserved and underrepresented patrons, and we will highlight areas of opportunity, and present effective strategies Pima County Public Library uses to reflect its current demographic.
image: https://resources.bibliocommons.com/hubfs/Webinars/2022-12-01%20What%20You%20Need%20to%20Know%20About%20Google%20Analytics%204/Webinar%202022-12-01%20What%20You%20Need%20to%20Know%20About%20Google%20Analytics%204_Feature%20Image.jpg
---

# [![BiblioCommons](https://resources.bibliocommons.com/hs-fs/hubfs/raw_assets/public/BiblioCommons_December2020/images/bibliocommons.png?width=2000&height=586&name=bibliocommons.png "BiblioCommons")](https://www.bibliocommons.com/)

---

# Webinar

## What You Need to Know About Google Analytics 4

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### Universal Analytics will be going away on July 1, 2023, and it’s recommended that your library starts preparing to use Google Analytics 4 (GA4). 

 

You may have heard rumors about all the improved and smarter insights you’ll get from GA4, but before you dive into the details, do you understand how to set up GA4 for your library?

 

This webinar will provide an introductory look at GA4. You will learn about the next steps your library can take to migrate from Universal Analytics and key reports they can use in GA4.

 

We will also have a discussion to learn more about your GA4 report template needs.

 

Speakers:

| ![Staff-Photos-Full-Circle\_Nina-Coutinho](https://resources.bibliocommons.com/hs-fs/hubfs/Webinars/2022-12-01%20What%20You%20Need%20to%20Know%20About%20Google%20Analytics%204/Staff-Photos-Full-Circle_Nina-Coutinho.png?width=148&height=148&name=Staff-Photos-Full-Circle_Nina-Coutinho.png)  Nina Coutinho Director, Product Management  BiblioCommons | ![Francisco Canas](https://resources.bibliocommons.com/hs-fs/hubfs/Webinars/2022-12-01%20What%20You%20Need%20to%20Know%20About%20Google%20Analytics%204/Francisco%20Canas.png?width=148&height=148&name=Francisco%20Canas.png) Francisco Canas Staff Engineer BiblioCommons |   |
| --- | --- | --- |

####  Access Webinar

© 2026 BiblioCommons Inc.

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